Digital Marketer with 2+ years of experience managing Meta ads driving qualified leads and profitable purchases through data-driven strategies, optimization, and performance-focused campaign execution
This campaign generated 138 website purchases from two ads with an average ROAS of 3.73, showing strong profitability. The ads achieved 2,640 link clicks at a low average CPC of ₹2.12, indicating efficient audience targeting and creative optimization. CTR remained consistent around 1.6%, reflecting stable engagement. Overall, this campaign demonstrates my ability to drive cost-effective purchases while maintaining profitable returns through continuous optimization.
This snapshot shows performance across 3 campaigns and 9 ads, focused on driving website purchases. The campaigns generated 4,453 link clicks with an average CPC of ₹2.55, reflecting efficient traffic acquisition at scale. Overall average ROAS stands at 2.59, indicating profitable returns while testing multiple creatives and audiences. CTR averaged 1.53%, with some creatives outperforming others, highlighting effective A/B testing and data-driven optimization. This setup demonstrates my ability to scale ads, analyze creative performance, and improve ROAS through continuous testing.
This campaign delivered 206 website purchases from 10 ad creatives, generating 4,792 link clicks at an average CPC of ₹3.02. The campaign achieved an overall ROAS of 2.68, with top-performing creatives reaching ROAS up to 8.19, while low-performing ads were identified and controlled. CTR averaged 1.68%, showing consistent engagement across multiple creatives. This result highlights my ability to scale purchase campaigns, analyze creative-level performance, and optimize budgets to maximize profitable conversions.
This snapshot shows performance across multiple lead generation campaigns, delivering over 3,000 leads and conversations across different funnels. The campaigns reached 300K+ users with a controlled frequency range of 1.1–3.6, avoiding audience fatigue. Lead costs were maintained between ₹21 to ₹46 per lead, demonstrating efficient budget utilization across real estate and service-based campaigns. The data reflects my ability to manage high-volume lead campaigns, optimize cost per result, and scale performance while maintaining lead quality.
This video and dashboard snapshot show the performance of multiple Meta Ads purchase campaigns managed for an e-commerce brand. During the selected period, the campaigns generated 218 website purchases with approximately ₹85K in ad spend, resulting in an average cost per purchase of around ₹391. Several campaigns performed strongly, with top-performing campaigns achieving ROAS between 4.8 and 4.9, indicating profitable ad spend and effective audience targeting. The video walkthrough highlights active monitoring of key metrics such as purchases, ROAS, cost per purchase, and spend. Campaigns were continuously optimized, low-performing ads were controlled, and budgets were scaled on high-ROAS campaigns to maximize overall revenue.
This video and dashboard screenshot show the performance of multiple Meta Ads purchase campaigns managed for an e-commerce brand during March 2025. Across seven active campaigns, the account generated a total of 269 website purchases with an ad spend of approximately ₹95,858, achieving an average ROAS of 4.03 and a total purchase conversion value of around ₹3.85 lakh. Several campaigns delivered strong results, with top-performing campaigns maintaining ROAS above 4.3 while keeping the cost per purchase in the range of ₹320 to ₹355. The video walkthrough highlights active monitoring of key performance metrics such as purchases, ROAS, cost per purchase, CPC, CTR, and spend at the campaign level. Lower-intent campaigns were used strategically for support, while high-performing purchase campaigns were prioritized and scaled to maximize overall revenue. This clearly demonstrates practical experience in managing, optimizing, and scaling profitable Meta Ads e-commerce campaigns.
I have 2+ years of hands-on experience running Meta Ads with real results.
If my work matches your requirement, let’s connect.